We prioritize the security of your personal data through comprehensive measures and protocols.

Mortgage Impression Corp o/a First Financial Lending Privacy Policy

At Mortgage Impression Corp o/a First Financial Lending Inc. (“First Financial Lending”), we are committed to protecting the privacy and confidentiality of the personal information of our clients (individually, the “Client” and collectively, the “Clients”.) As financial service providers, we have a professional obligation to maintain in confidence information we receive within our role as a financial services provider. The purpose of this Privacy Policy is to advise you as to why we ask for personal information, how we use it, what safeguards we employ, and how to contact us with privacy-related matters.

What Is Personal Information?

In this Privacy Policy, “Personal Information” means information that is gathered in connection with an application, pre-approval, request for information for a mortgage(s) or loan(s) and insurance or other product through First Financial Lending or First Financial Lending affiliate and is provided to, or collected by, First Financial Lending and its staff or by First Financial Lending’s agents, associates, and affiliates on First Financial Lending’s behalf (collectively, “First Financial Lending”).

Why First Financial Lending Collects Personal Information

First Financial Lending collects and uses Personal Information for the following purposes:

• Provide mortgage brokering services to the Client and offer products and services best suited to their needs, including arranging and/or renewing loan(s)/mortgage(s), informing the client of group creditor insurance and other products offered or approved by First Financial Lending or its affiliates that may be of interest to the Client;
• Checking Client credit worthiness through credit bureau inquiry and personal information agents who have information on a Client’s financial position.
  Advising Clients of the financial options, as well as, ongoing developments of the mortgage market and industry;
• Auditing the services provided to our Clients;
  Compliance with all municipal, provincial, federal and other applicable laws; and
  Such other specific purposes which are communicated to the Client by a member of First Financial Lending before collection of such Personal Information.

Except when otherwise permitted by law, we will only use a Client’s Personal Information for the purposes identified to the Client. When Personal Information is to be used for a purpose not identified, we will take all reasonable steps to ensure that new purpose is identified prior to use.

How Do We Collect Personal Information?

The Client is our main source of information. With the Client’s consent, we may also obtain information directly from a third party to help us determine your eligibility for various financial products and services. For credit matters, for example, it is essential that we know your financial worth as well as your credit record. We will also contact other lenders, financial institutions, credit bureaus and employers. Your consent is therefore important because without it, we will not be able to carry out the appropriate inquiries and it might be difficult for us to offer you the credit product you request. In most cases, your consent is given on the forms used for specific products or, from time to time, on a separate form. You will notice that the declaration of consent is clear and unambiguous.

Consent

Your provision of Personal Information to First Financial Lending means that you agree and consent that First Financial Lending can collect, use and disclose your Personal Information in compliance with this Privacy Policy. First Financial Lending will not collect, use or disclose a Client’s Personal Information without the Client’s requisite consent, except in certain extraordinary circumstances. Such extraordinary circumstances shall include without limitation, when legal, medical or security reasons make it impossible or impractical to obtain consent or where it is otherwise in the best interests of the Client.

The most common method we use to obtain a Client’s consent is by way of the Client’s consent as confirmed by the application. Where practicable, we may also obtain a Client’s consent through oral communications or other written documentation.

Our Clients may withdraw their consent by written notice to us at any time, subject to any legal or contractual restrictions and reasonable notice. A Client’s refusal to provide, or subsequent withdrawal of, his or her consent may affect First Financial Lending’s ability to provide the Client with mortgage services. A member of First Financial Lending will inform the Client of the implications of such withdrawal. To withdraw consent, a Client should contact the Chief Privacy Officer in writing at:

First Financial Lending Inc.
8 Glen Watford Dr, Unit 31
Toronto, ON
M1S 2C1
Attn: Chief Privacy Officer

Use and Disclosure of Personal Information

We will use a Client’s Personal Information to provide financial advice and services to the Client, to administer our database, to include Clients in direct marketing activities and for the other uses described above under the heading “Why First Financial Lending Collects Personal Information”. Under certain circumstances, First Financial Lending will disclose a Client’s personal information to third parties. Specifically, Personal Information may be used, shared and disclosed to, from, or with, the members of First Financial Lending, witnesses in a litigation proceeding, experts retained on a Client’s behalf, private investigators, agents retained on behalf of a Client, credit reporting agencies, credit bureaus, as well as such other third parties as are necessary to facilitate the matter for which the Client has retained our office and provided its consent.

Under certain circumstances First Financial Lending may disclose Personal Information where:

• required or authorized by law to do so, for example if a court issues a subpoena;
• a Client has consented to the disclosure;
• when mortgage services by First Financial Lending are provided to a Client requiring us to give Personal Information about a Client to a third party (for example, to a lender in a real estate mortgage transaction) the Client’s consent will be implied, unless the Client tells us otherwise;
• where it is necessary to pull a credit bureau for purposes of processing a mortgage transaction;
• if First Financial Lending engages a third party to provide administrative or support services to us (such as computer back-up services, shredding or archival file storage) and the third party is bound by our Privacy Policy;
• protection of First Financial Lending’s best interests
• protection of public interests such as the denouncement of criminal activity such as fraud or money laundering. In all such cases, authorities are contacted and personal information may be disclosed;
• if we retain a law firm(s) to act on our behalf for any reason; or
• if the information is already publicly known.

In addition, if you are a British Columbia Client, your Personal Information will be provided to your First Financial Lending agent (and a copy retained by First Financial Lending for purposes consistent with this Privacy Policy) in the event of his or her departure from First Financial Lending, in order to meet your ongoing financial needs. If you have any questions, or to withdraw your consent to this use, please contact First Financial Lending’s Privacy Officer.

In order to receive Rate Advisor, you must first complete the registration form. During registration you are required to give contact information (such as name and email address). If you wish to subscribe to our Rate Advisor, we will use your name and email address to send the weekly Rate Advisor bulletin to you. Out of respect for your privacy, we provide you a way to unsubscribe.

First Financial Lending is the owner of the information collected on www.firstfinanciallending.com. First Financial Lending collects personally identifiable information from our users at several different points on our Web site.

Application Forms

If you apply for a mortgage on our site, we require that you provide certain personally identifiable information, including your name, address, phone number, email, and current employment information. This information is necessary to process your application and to contact you. We do not require your social insurance number to accept an online application; however you may choose to provide that information via the online application to expedite the servicing of your mortgage application.

By submitting an application, you warrant and confirm that the information given in the mortgage application form is true and correct and that you understand that it is being used to determine your credit responsibility. You give us authorization to obtain any information we may require for these purposes from other sources (including, for example, credit bureau) and each such source is authorized to provide us with such information. The information given in the mortgage application form as well as other information we obtain in relation to your credit history may be disclosed to potential mortgage lenders, financial intermediary and mortgage insurers, organizations providing technology or other support services required in relation to the application and any other parties with whom you propose to have a financial relationship.

Surveys

This site provides you the opportunity to participate in a customer satisfaction survey. If you participate, we will request certain personally identifiable information from you. Participation in this survey is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and address).

We use this information to measure our overall service levels and as resource to gather information regarding concerns our customers may have. You may be contacted if we feel the comments you express warrant further investigation.

We use a third party service provider to conduct these surveys or contests; that company is prohibited from using Personally Identifiable Information for any secondary reasons. We will not share the personally identifiable information you provide through a survey with other third parties unless we give you prior notice and choice.

Limiting collection and retention of Personal Information

First Financial Lending limits the collection of a Client’s Personal Information to that which is necessary for the purposes identified in this Privacy Policy as same may be amended from time to time, or for any additional purpose identified to the Client before the collection of the Personal Information. As well, Personal Information is not used or disclosed for purposes other than those for which it was originally collected, except with the consent of the Client or as otherwise permitted by law.

First Financial Lending will retain Personal Information only for so long as it is needed to fulfill the purposes for which it was obtained and to meet our professional requirements as set out our governing regulatory bodies and/or any other legal requirement, statutory or otherwise, from time to time.

Accuracy

First Financial Lending strives to ensure that a Client’s Personal Information is as accurate, complete, and up-to-date as is necessary for the purposes for which it is used.

Safeguards

First Financial Lending endeavours to maintain adequate safeguards to protect against loss, theft, unauthorized access, disclosure, copying, use or modification of Clients’ Personal Information in the care of the First Financial Lending. First Financial Lending uses various methods to safeguard personal information, including physical security, computer and electronic security, destruction of information no longer needed, and contractual protections with third party data processors.

Protection

Client lists are never passed on to third parties other than affiliated members of First Financial Lending. When they are hired, our employees and agents must undertake to respect the confidential nature of client information. Only employees who need to view your file as part of their work have access to this information.

Accountability, Openness and Client Access

First Financial Lending is responsible for the Personal Information under its control and has appointed a Chief Privacy Officer to oversee our efforts to comply in all material respects with applicable privacy legislation and the terms of this Privacy Policy. The Chief Privacy Officer and those designated by the Chief Privacy Officer address and investigate questions or concerns regarding a Client’s Personal Information.

To reach the Chief Privacy Officer or a member the Privacy Team, please call 416-900-1338.

First Financial Lending will provide a Client access to their Personal Information. The Client may correct or amend any inaccuracies in the Client’s Personal Information. First Financial Lending has the right to refuse a request for access to Personal Information if:

• The information is protected by legal privilege;
• Granting access would reveal confidential commercial information;
• The information was collected for purposes related to the detection and prevention of fraud;
• The information was generated in the course of a formal dispute resolution process;
• The information would likely reveal personal information about another individual;
• The request is vexation or frivolous;
• To protect our firm’s rights and property.

Changes To Privacy Policy

First Financial Lending will from time to time review and revisit privacy practices and this Privacy Policy. In the event of any material amendment, an appropriate notice will be posted on First Financial Lending’s Web site. All updates and amendments to this Privacy Policy can be found at www.FirstFinancialLending.ca.

First Financial Lending Web site

Our Web site may contain links to other sites, which are not governed by this Privacy Policy. On our Web site, like most other commercial Web sites, we may monitor traffic patterns, site usage and related site information in order to optimize our web service. We may provide aggregated information to third parties, but these statistics do not include any identifiable personal information.

Communicating With First Financial Lending

We recognize that convenience and quick access to advice must be balanced with security needs. We use many different means to communicate with clients, some of which are more convenient such as e-mail. Our emails are sent with industry standard 128 bit encryption. Such encryption however does not guarantee privacy and security as encrypted messages can nonetheless be subject to interception and translation. If you do not wish us to communicate with you by e-mail, please speak with the consultant/broker/agent handling your matter about alternative arrangements.

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Web site

Changes in this Privacy Statement

If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here or by means of a notice on our home page.

Questions

If you have questions or comments regarding the management of your personal information, contact:

Chief Privacy Officer
First Financial Lending Inc.
8 Glen Watford Dr, Unit 31
Toronto, ON
M1S 2C1
416-900-1338

Find answers to the most frequently asked questions about our services and policies.